“Unless you have experienced this level of insight it is difficult to articulate but it affects every aspect of one’s life, a shift in thinking. I 100% recommend.”
If you are looking to either create a dynamic business, or are looking to improve the effectiveness of your business, then the chances are, you have been looking in the wrong place.
Most businesses and entrepreneurs believe business efficiency lies in business processes such as better marketing, more focused sales processes, tightening up on the margins, lowering of costs etc.
However, there is an area before any of this, that goes, for the most part, unnoticed and yet where the biggest waste of resource can be found.
How this is achieved is by a unique binary approach to business coaching where first, you answer a series of questions and then go through a process where you receive coaching and assessment from the two perspectives of IQ and EQ.
IQ deals with the more standard areas of business efficiency that are overseen by Carl Pate, who, with a background in accountancy and finance, has a track record of turning a loss making business (£160m + losses) into a highly profitable one that was sold for a multiple 8 figure sum.
EQ is where we expect to find the untapped resources of the individual and the business. By looking into the motivation behind setting up the business in the first place, and aligning it with the values of the individual and significant partners in the business, it is possible to cause an alignment that reflects and unleashes the true potential of each of those concerned, giving access to a far more potent dynamic than may have ever been realised before.
That area is the thinking and core motivation behind the business itself.
How we know this is because “My Business DNA” has, to date, proved this, 100% of the time.
Imagine having just one, single, conversation after which you are able to see why your business has been operating at a fraction of its true potential.
Imagine being able to see how, by just realigning your thinking by “a few degrees” you increase not only the level of efficiency but also add a dynamic to the business that causes both the business and its customers to respond in a far more positive, productive and ultimately profitable way.
This is the experience that is waiting for you when you decide to take part in realising your own Business DNA.
This aspect is overseen by Paul Hornsey-Pennell, a serial entrepreneur but also someone who has nearly 30 years of coaching experience at the highest level of sport and business.
A word of advice … the majority of people who read this, try to understand what is going on and what the benefits are and, in so doing, straight away demonstrate the “missing” in their capabilities. The reason for this is that, ultimately, “My Business DNA” is not something that needs to be understood, it is something that needs to be experienced, the reason being that, where the inefficiency is found, is in the emotional realm, not the intellectual one, which is often the route cause of the issues and limitations the majority of businesses are restricted by.
In the first part of his career Carl spent almost 3 decades in senior finance roles in two organisations. He trained as a Chartered Accountant with KPMG before moving to a large worldwide clothing manufacturer where he became CFO at the time of a Management Buy Out. Carl was part of a team that bought a business while it was on its knees, having lost £166m in the 5 years prior to purchase and £65m in the year of acquisition. Apart form turning the business around in 3 years, the team also faced a £20m unexpected tax bill and a £1m union claim. 12 years after acquisition the business was sold for a multiple 8 figure sum.
Carl later set up his own business, Productivity Powerhouse, where he is an expert in personal productivity and has written an Amazon Best Selling book, Making Shit Happen, created his own life management software, Daily Life Tracker, and created various online courses, webinars and seminars as well as coaching and mentoring other entrepreneurs.
Within My Business DNA Carl represents the IQ part of the business, focusing on consistency, systems and business.
Paul has been an entrepreneur from day 1 and has never had a traditional “job”. After starting a coffee shop at Sixth Form College Paul went on to run multiple multi-level marketing businesses, a hot air balloon business, a movie catering business and many more entrepreneurial ventures. Most significantly, in this context, Paul has been a peak performance coach for 30 years coaching at the highest level in sports and business including holding several coaching roles with English Premier League players and clubs.
Paul’s coaching style is a unique and extraordinary intuitive process that needs to be experienced to truly appreciate it. If you want an easy ride then you should probably not be coached by Paul, but if you want honest and insightful guidance on how to get the very most out of both yourself and your business then there is no-one better to do this.
Within My Business DNA Paul represents the EQ part of the business, focusing on creativity, entrepreneurial flare and mindset.